To create a new brand identity which would incorporate the three main areas of the business; PPE, corporate wear and janitorial supplies.
For any project, the pre-design research is key. Firstly, we looked at competitors and the target audiences to get an understanding of how we could position PK Safety as the thought leaders within their industry.
Once the research phase was complete, we designed a logo using shield icons to represent each area of the business. A blue shield for corporate workwear, orange for PPE and green for janitorial supplies. The centre shield represents the holding company ‘Evolve Corporate’.
We also came up with a strap line that will be used throughout PK Safety’s marketing. Based on the fact that the company offer products that people actually want to wear we came up with ‘Stay Safe. Look Good’.
As well as the brand guidelines, we also produced tone of voice/language guidelines and stationery designs to ensure all material was consistent.